The digital market has grown significantly in recent years, and social media plays a key role in this transformation.
Companies of all sizes have understood that a strong presence on social media platforms is essential to attract customers and build authority.
In this scenario, the social media manager has become a key player. They are responsible for creating strategies, managing content, and interacting with the audience, ensuring the brand stands out in such a competitive environment.
In this article, you will learn:
- What a social media manager is
- What a social media manager does
- How much a professional in the field earns
- How much a social media specialist charges
- How to become the best social media manager
- The best tools for managing social media
If you want to understand more about this profession, how the daily life of a social media manager works, or even how to enter this market, you’re in the right place.
What is a Social Media Manager?
The social media manager is the professional responsible for planning, creating, and managing the online presence strategies of a brand or company on social media platforms.
They work to increase the brand’s visibility, engage the audience, and ensure that the content aligns with marketing goals.
This professional not only publishes content but also analyzes data, interacts with followers, and makes adjustments to strategies to optimize results.
With the growth of social media, the role of the social media manager has become essential for companies that want to attract and maintain an active and engaged customer base.
Being a good social media manager requires creativity, data analysis, and communication skills, as well as a deep understanding of the platforms and market trends.
What does a social media manager do?
To understand what a social media manager does, also known as a social media professional, they are responsible for creating and executing strategies to increase a brand’s presence on digital platforms.
They start with content planning, aiming to understand the target audience and which topics generate the most engagement.
In addition to producing and publishing posts, this professional also interacts with followers, responding to comments and messages to strengthen the relationship with the audience.
Another important aspect of the job is metrics analysis. The social media manager monitors the performance of posts and adjusts strategies as needed to optimize results.
Finally, they also manage paid advertising campaigns on social media, always aiming to maximize the return on investment (ROI) for the brand.
How much does a Social Media Manager earn?
If you’ve ever wondered how much a social media manager earns, their salary can vary depending on factors such as experience, company size, and location.
In general, the starting salary for a professional in the field can range from $40.000 e $55.000 per year.
Over time, with experience and specialization, this amount can increase significantly. More experienced managers or those working in larger companies can earn between $70.000 e $100.000 per year.
In addition, many social media managers choose to work as freelancers or independent contractors, allowing them to charge by project or hourly rate.
In this case, the compensation can be even more flexible, potentially exceeding $100.000 per year, depending on demand.
However, it is important to note that the salary can vary depending on the region and specialization. Professionals with skills in areas such as data analysis and paid advertising tend to earn more.
How much does a social media manager charge?
How much does a social media manager charge? This amount can vary depending on the professional’s experience, the scope of work, and the plan chosen.
A professional with little experience may charge between $500 e $1.000 for a basic monthly package, covering posts and basic interactions.
The average cost for social media management can range from $ 590 to $ 1,290 per month, depending on the specific demands of each client.
For more comprehensive packages, which include growth strategies, paid ads, and detailed reports, the price can increase, ranging from $ 3,500 to $ 6,000 per month.
In addition, the cost of managing an Instagram profile can range from $ 500 to $ 1,290 per month, depending on the number of posts, engagement, and campaigns carried out.
The average salary of a social media manager in the United States is approximately $60,473 per year. However, this amount can range from $37,208 to $98,284 annually, depending on factors such as experience, location, and company size.
How to become the best Social Media Manager?
To become the best social media manager, you need more than just knowing how to use platforms like Facebook, Instagram, and LinkedIn.
The profession requires a set of skills that include creativity, data analysis, and effective communication. Here are some essential steps to achieve this goal.
1. Deepen your knowledge in digital marketing
To be a successful social media manager, it’s essential to have a solid foundation in digital marketing. This includes mastering SEO strategies, content marketing, and marketing automation.
With these skills, you can create more effective marketing campaigns, optimizing reach and engagement on social media platforms.
Understanding metrics and KPIs (Key Performance Indicators) will help you measure the success of your strategies.
2. Master social media platforms
Each social media platform has unique characteristics, and understanding how each one works is crucial.
Study the best practices for each social media platform, such as Instagram’s algorithm or LinkedIn updates.
In addition, it’s important to understand the content formats that generate the most engagement, such as stories, reels, and feed posts. Over time, you will become an expert at adapting your content for each platform.
3. Develop your content creation skills.
The social media manager needs to be creative, especially when creating visual content such as posts, videos, and infographics.
Knowing how to capture the audience’s attention with original and relevant content is essential.
The communication should be clear and attractive. Use graphic design and video tools, such as Canva and Adobe Spark, to enhance the aesthetics and quality of the posts.
4. Analyze data to make strategic decisions.
The success of a social media campaign is directly linked to data analysis. A good social media manager uses tools like Google Analytics, Facebook Insights, and other monitoring platforms.
With this data, it’s possible to understand the audience’s behavior and adjust strategies to achieve better results.
Continuous analysis allows you to optimize engagement and return on investment (ROI).
5. Stay updated on trends.
Social media is constantly changing, with new tools, updates, and shifts in user behavior. Therefore, it’s crucial to follow blogs, webinars, and courses to stay updated.
Attending events and following experts in the field can also provide valuable insights into the future of social media and how to apply them to your work.
6. Invest in good customer service practices.
The relationship with the audience is a crucial aspect for any brand on social media.
Answering questions, interacting with followers, and resolving issues quickly are essential tasks for a social media manager.
Interaction is an essential part of social media management. Building connections with your audience strengthens the relationship and increases trust in the brand.
Actions to engage and monitor:
- Respond to comments and messages.
- Create strategic funnels on Instagram Direct.
- Automate engagement with your followers.
Setting up automated messages on Instagram Direct is an excellent way to save time and provide faster, more efficient customer service.
Tools like Chatify allow you to automatically respond to comments using AI, answer frequently asked questions, welcome followers, or even qualify leads, even when you’re offline.
And the best part is that Chatify is an official partner of Meta, allowing you to send automated messages and bulk sends in an official and secure way.
7. Use social media management tools
To become an efficient manager, it’s essential to use tools that assist in organizing and optimizing tasks.
Platforms like Pubbly are ideal for managing multiple accounts in a simple and efficient way.
Pubbly offers an intuitive interface for scheduling posts, creating content with the AI Content Assistant, and monitoring the results of your strategies.
With integration for platforms like Instagram, Facebook, LinkedIn, and Google My Business, you can plan content for the entire month with just one click.
In addition, the platform provides detailed reports, allowing you to adjust your strategies based on the data.
Using tools like this makes brand management easier and ensures optimized performance.
The Best Tools for Social Media Managers
Check out the best tools available on the market for social media managers, social media professionals, content creators, and businesses.
See how they can optimize your social media presence and improve your results!
Pubbly
Pubbly is a comprehensive platform that makes social media management simple and efficient.
With the Pubbly AI Content Assistant, you can automatically create and schedule content, including texts, images, and videos (coming soon). The system does this for the entire month in seconds, optimizing your time.
In addition, the platform provides detailed reports to monitor your results and adjust your strategies, all in one dashboard. With integrations for Instagram, Facebook, X (Twitter), Pinterest, LinkedIn, Google Business Profile, and more, you can plan posts with just one click.
Buffer
Buffer is a simple and intuitive tool for social media management. In the free version, you can manage up to five platforms.
It allows you to schedule posts at times of highest engagement and generates reports to track the performance of your posts.
Hootsuite
Hootsuite offers a robust platform to manage new social media networks in a single interface. It allows scheduling posts, responding to direct messages and comments, as well as shortening URLs.
The tool also allows monitoring results and is versatile enough to meet the needs of businesses of all sizes.
Sprout Social
Sprout Social offers a single inbox that centralizes all incoming messages on social media, making it easier to interact with the audience.
With it, it’s possible to measure KPIs and register team members with different access levels, making social media management even more efficient.
Chatify
Chatify is an excellent platform for automating communication with your followers, using smart automations to respond to messages instantly and automatically reply to comments using AI.
Ideal for those looking to optimize customer service and improve the user experience on social media, Chatify offers full integration so you can focus on what truly matters: increasing engagement and results.
And to learn more about Social Media Management and how to boost your brand, check it out 👇
